Booth’s Logistics has set a new benchmark in customer-centric innovation with the launch of B CONNECTED, their cutting-edge Customer Portal. Designed to revolutionise how customers interact with their transport and logistics services, B CONNECTED combines real-time visibility, actionable insights, and self-service tools into a single source of truth. It’s a game-changer for both customers and internal teams, delivering unmatched control and convenience.
“We don’t always aim to be first,” says Dallas Vince, CEO of Booth’s Logistics, “but we strive to be different.” And B CONNECTED is a testament to this philosophy, blending powerful technology with Booth’s distinct brand and service offerings to create an experience that stands out in the market.
About Booth’s Logistics
Booth’s Logistics operates a fleet of over 400 trucks and manages 130,000 square metres of warehousing within 40 facilities across NZ, supported by a team of over 800 professionals. They provide end-to-end logistics services, including transport, warehousing, third-party logistics, and container handling, ensuring efficient supply chain solutions for their clients.
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In a world where logistics providers often juggle multiple independent systems, Booth’s faced the challenge of providing a unified view of their supply chain. Their diverse systems, while specialised for specific operational functions, lacked the integration and visibility needed to deliver seamless customer experiences.
That’s where Origin stepped in. The Origin Portal product is designed to integrate data across any operational system and can be uniquely tailored to their needs, enabling Booth’s to take ownership of their customer experience—future-proofing it for evolving needs as the solution ‘B CONNECTED’. Whether it’s today’s transport data or tomorrow’s carbon reporting, the Portal offers the flexibility to grow and adapt without missing a beat.
The launch of B CONNECTED delivers an impressive suite of features and unique customisations, enhancing visibility and control for customers and Booth’s internal teams. Powered by Origin’s platform, B CONNECTED integrates Booth’s Transport Management System (TMS) for real-time tracking, streamlined communications, and self-service capabilities that reduce reliance on customer support.
Key features include:
“It’s been game-changing for our customer experience, while lifting our internal performance and making us stand out from the competition,” shares James Beckwith, Customer Technology Lead at Booth’s Logistics.
Launching a transformative solution like B CONNECTED is no small feat, yet Booth’s and Origin achieved it in record time. From inception to go-live, the initial phase took just three months, a timeline uncommon in the logistics industry.
“When they said it could only take three or four months, I couldn’t believe it,” recalls Vince. “I’m used to these projects dragging on. Then suddenly, we were communicating with customers because it was going live in a matter of weeks.”
Within the first week, over 300 customers were successfully onboarded—a testament to the meticulous planning and close collaboration between Booth’s and Origin.
B CONNECTED is just the beginning. Booth’s ambitious roadmap includes integrating warehousing, finance, carbon reporting, and safety modules, creating a 360-degree view of their operations. Beyond efficiency, the portal is becoming a competitive edge.
“Our sales team now has something tangible to showcase,” says Vince. “We’ve always had great people, great trucks, and a strong brand, but now we can show our customers: this is how you’ll ‘B-CONNECTED’ with us.”
The partnership between Booth’s Logistics and Origin showcases the transformative power of a well-executed customer portal. If your logistics business is ready to elevate its customer experience and set itself apart from the competition, let’s talk. Origin’s tailored solutions will empower your business to thrive and innovate—just like Booth’s.
Can Do, Will Do: Booth’s Logistics is pioneering customer experience
Booth's Logistics, known for its "Can Do, Will Do" attitude, is partnering with Origin to build a customised customer portal. This innovative solution integrates all aspects of Booth's services, providing real-time data, self-service tools, and a seamless user experience.
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